Manufactured with upcycled cherry and lime fruit powers from RIND, the popcorn will be the initial co-branded merchandise for LesserEvil
DANBURY, Conn., June 1, 2022 /PRNewswire/ — LesserEvil, the greater-for-you snack model on a mission to make healthier, natural, a lot less-processed, and sustainable snacks far more accessible to everyone, announced currently that it has collaborated with RIND Treats, a line of useful and sustainable total-fruit snacks, on a minimal-edition Cherry-Lime popcorn taste for summer. The popcorn, which is tossed in coconut oil, upcycled cherry and lime fruit powders from RIND, and LesserEvil’s signature trace of Himalayan pink salt, is now accessible exclusively at Full Foodstuff for 2 for $6.
“In picking out a lover to collaborate with for our 1st co-branded merchandise, we understood it was significant to function with a brand that embodied our core mission and values,” mentioned Charles Coristine, President and CEO of LesserEvil. “Having labored with RIND in the past for the Thoroughly clean Oil Crew, social media giveaways, and a lot more, we understood that synergies existed between our models. Now, following months of collaboration, we are enthusiastic to share our sweet and tangy Cherry-Lime popcorn—a minimally-processed, sustainable and greater-for-you snack that we know enthusiasts of RIND and LesserEvil will love.”
The LesserEvil x RIND Cherry-Lime popcorn will be an addition to LesserEvil’s assortment of seasonal summer season popcorn flavors, which include Watermelon Hibiscus, Lemonade and Peach Mango. LesserEvil’s Summer popcorn was a hit in 2021, with around 250,000 baggage offered. Both RIND and LesserEvil anticipate that their Cherry-Lime popcorn will be a best snack for summer season 2022.
“It truly is good when two brands align so effectively on a shared mission of providing sustainable, flavorful, and nutritionally impactful products and solutions,” said Matt Weiss, Founder and CEO of RIND Snacks. “We appreciate getting snacking to the edge and this irresistible Cherry-Lime combo with our good pals at LesserEvil is the enjoyment, fruitful final result.”
The LesserEvil x RIND collaboration follows a year of fascinating growth for equally manufacturers, such as their partnership for the Clean Oil Crew in March. LesserEvil most just lately obtained R.E.D.D. Bar and launched new sustainable products improvements very last drop. This collaboration marks the commencing of an thrilling summer time for RIND Snacks with many new product or service launches and expanded nationwide distribution. Moreover, RIND is on observe to exceed its sustainability goals of diverting one particular million kilos of meals squander this calendar year. For a lot more information and facts about LesserEvil’s collaboration with RIND, be sure to take a look at lesserevil.com.
About LesserEvil
LesserEvil Balanced Brand names, LLC transforms snack time into mindful times by developing delicious, on-trend snacks and other light-weight bites from the simplest, most sustainable and useful elements obtainable. Recognized in 2020 as Total Food items Market’s Nationwide Award Recipient for Increasing the Bar for High quality, the Danbury, Connecticut-dependent company creates a high quality portfolio of far better-for-you solutions together with Organic Popcorn, Grain-Absolutely free Organic and natural Puffs, Grain-Totally free Egg White Curls and Keto Qualified Mini Cookies. LesserEvil products are accessible by all-natural food items, common and specialty shops nationwide. Visit www.lesserevil.com to store or learn additional.
About RIND Treats
RIND® is a line of functional and sustainable complete-fruit treats that inspire people to ‘Keep it Authentic & Consume the Peel.’ Launched in NYC in 2018, RIND is the final result of a multigenerational relatives target on mouth watering, all-normal foodstuff that sustain personal and planetary overall health. By keeping the rind on its fruit, RIND Treats are packed with far more fiber and vitamins than common fruit snacks and struggle foods squander by eradicating edible peels from landfill. The firm’s solutions are Non-GMO Verified, Kosher, the natural way vegan and gluten no cost. For much more information and facts, visit www.rindsnacks.com or observe them on social @rindsnacks.
PR Call: Paige Schultz, [email protected]
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Resource LesserEvil