This H-E-B plus is already huge, and it’s about to get bigger.
Courtesy of H-E-B LPA former NFL player is bringing his health and wellness product to Texas’ favorite supermarket chain. PlantFuel Life Inc., a scientifically focused plant-based wellness company headquartered in Denver, announced a new partnership with H-E-B on Wednesday, April 20. The company will have its products on H-E-B shelves this June, according to a news release.
“H-E-B represents the best-of-the-best and aligns well with PlantFuel’s premium products, so our partnership will this top-tier supermarket chain will naturally further our growth and channel strategy as we continue to bring our disruptive brand to consumers looking for best-in-class plant-based performance and wellness solutions,” PlantFuel CEO Brad Pyatt said in the release.
PlantFuel investor Terrell Owens and NIL athlete Spencer Rattler.
Courtesy of PlantFuelThe company was founded in 2020 by Pyatt, who played in the NFL for the Indianapolis Colts and is a self proclaimed “serial entrepreneur”. PlantFuel was developed by athletes, formulated by doctors, and clinically proven for optimal performance, according to the release.
PlantFuel performance protein.
Courtesy of PlantFuelPlantFuel’s products at H-E-B will include All-In-One Nutrition, Performance Protein, All-in-One Recovery, and Daily Immunity + Hydration.
PlantFuel’s strategic channel and distribution growth strategy is based on a mix of ecommerce and brick-and-mortar business alongside existing channels that include Amazon, GNC and specialty retailer distributor Muscle Foods USA. PlantFuel and Coupang, one of the largest ecommerce retailers in East Asia, also announced a partnership earlier this year, according to the release.
More from the Texas Hill Country
– My trip to ‘The Texas Chainsaw Massacre’ house made my skin crawl
– 3,000-acre Hill Country ranch for sale by 5th generation owners
– Buc-ee’s in Boerne: New store expected almost 10 years from announcement
– Mayfair community project to bring 6,000 residential units to New Braunfels
– ‘The Biggest Little Bar in Texas’ now for sale in the ‘Cowboy Capital of the World’
Stay up to date on the latest stories from San Antonio and beyond by signing up for our newsletters here.