Push for more protein-fortified snacks in Europe is driving category expansion
Glanbia Nuritionals’ European Healthy Snacking Innovation Workforce has identified that 16% of respondents to its survey are ingesting protein-fortified treats at least once a 7 days, as consumers in Europe turn to perceived healthier snacks around much more classic choices.
The conclusions were shared for the duration of a recent Glanbia Nutritionals webinar ‘the next wave of large protein snacking in Europe’ and the research – which polled 3,000 men and women throughout Germany, France, Sweden, and Italy – showed that across Europe, individuals are cutting down on ‘less healthy’ snacks, such as gentle beverages, sweet, classic chocolate bars and crisps.
Over-all, the research observed that a lot of buyers are snacking for nourishment, with 32% expressing ingesting additional snacks enables them to deal with their hunger, though 40% say they manage their snacking to be certain they have sustained electrical power to get by way of the working day. Nonetheless, people are also utilizing snacking as a reward or handle (51% of shoppers), and 43% of Europeans snack when they are bored as a sort of distraction.
With healthful snack intake expanding, this has paved the way for a rising fascination in treats with fortified gains that are generally perceived as much healthier, these kinds of as snacks that supply protein, the study authors say.
“In truth, 46% of people believe protein bars count as a healthier snack, whilst 16% of people are now utilizing protein-fortified treats – this kind of as protein bars, powders, cereals and pancakes – after a week. This jumps appreciably to 29% for lively lifestyle individuals[1, and 40% for athletics performance people. For producers, there is an prospect to faucet into purchaser insights and develop goods with wellness gains, flavours and formats that attractiveness to consumers to support the snacking class grow.”
‘Taste is non-negotiable’
Yet another obtaining by the Glanbia Innovation Staff is it is crystal clear that for buyers, taste is non-negotiable – it is the variety one particular need that protein goods are great tasting, in accordance to the study, followed by it getting superior in protein and lower/no sugar throughout both equally RTD protein shakes and bars. Added consideration for bar shoppers is it getting filling (vital for 33% of shoppers). What’s much more, among normal protein bar shoppers, reduced/no sugar and fantastic resource of nutritional vitamins and minerals are specially vital.
European protein bar buyers are displaying an curiosity in protein cookies (50%) and brownies (47%), for instance, when 34% say protein crisps sound interesting. Baked merchandise these kinds of as protein-fortified pastries and donuts (30%) are also rated hugely, as well as tiny, bite-sized formats like protein bites (30%) and balls (24%), when protein spreads are yet another chance, with 34% expressing an desire in this variety of product or service.
Sonja Matthews, Senior Supervisor Strategic Insights EMEA & ASPAC at Glanbia Nutritionals, opinions: “From our analysis it is distinct to see that wellness and wellbeing is a vital thing to consider for consumers, and they are actively in search of out snacks which in good shape into their nutritious life. We are observing new solutions hitting the shelves from protein cookies to protein-fortified chocolate bars, showcasing that if a merchandise is impressive and enjoyable, preferences great, and has the health benefits individuals are seeking for, it can genuinely cut by the levels of competition. We assume this is just the commencing and are thrilled to carry on to work with our clients to enable them create the next big instant in healthful snacking.”
